Knowing whom to serve
It is in our nature to serve. It would be a little strange coming to this planet, only wanting to be served, instead of serving others as well. Service is a joy when you know what to share and to whom. The strange paradox then is that we have to know how to serve ourselves, in knowing how to serve others. We serve ourselves by having enough self-love to do things you enjoy to do, and in doing so, you are making a contribution for your community and leaving your authentic signature to the world.
Even if this contribution isn’t recognised or valued, and, therefore, not seen as a service, you can choose individuals, people and companies, that are in alignment with your core values. Personally, I have a very hard time supporting companies that are destroying the planet or abusing others, since it is my support that is simultaneously promoting the existence of such companies. Hypocritical behaviour easily slips in when the ego is in control. Service would then be reduced to simple survival, rather then sharing your true gifts.
The strength of knowing whom to serve, lays in the ability to say no to those you don’t want to serve, and, therefore, remaining honest to yourself. Making a distinction between simple survival or true service, enables you to gain clarity and in this clarity grows a stronger sense of direction.
All the best,